WhatsApp Messaging Policy

Last updated: August 10, 2026

NotifyHub enables businesses ("customers of NotifyHub," or "you" if you are one of our business customers) to send reminders, notifications, and campaigns to their own customers over the WhatsApp Business Platform. This policy explains how WhatsApp messaging works on NotifyHub and what is expected of businesses using it.

Consent and Opt-In

You must have proper consent from a recipient before sending them WhatsApp messages through NotifyHub. This typically means the recipient is an existing customer, patient, member, or contact who has provided their phone number to you and would reasonably expect to hear from your business. You are responsible for obtaining and maintaining this consent.

Types of Messages

NotifyHub is used to send WhatsApp messages such as:

  • Payment and due-date reminders
  • Renewal notifications
  • Appointment and follow-up reminders
  • Promotional and informational campaigns

All messages must comply with Meta's WhatsApp Business Messaging Policy and Commerce Policy. NotifyHub does not permit messages that are deceptive, harassing, or unrelated to a genuine business relationship with the recipient.

Opting Out

Recipients may opt out of WhatsApp messages from a business at any time by replying to a message or contacting that business directly. NotifyHub customers are responsible for honoring opt-out requests and removing recipients from future campaigns and reminders.

Message Templates

Recurring message types (such as payment reminders) use pre-approved WhatsApp message templates, in line with WhatsApp Business Platform requirements. Template content is reviewed for compliance before use.

Prohibited Content

You may not use NotifyHub's WhatsApp messaging to send:

  • Unsolicited marketing to contacts who have not consented
  • Content prohibited by Meta's WhatsApp policies
  • Misleading, fraudulent, or illegal content

Data Handling

Message content and recipient phone numbers are transmitted to the WhatsApp Business Platform to deliver your messages, in accordance with our Privacy Policy. NotifyHub does not use this data for purposes beyond delivering the communications you configure.

Enforcement

We may suspend WhatsApp messaging for accounts that violate this policy or WhatsApp's own policies, to protect message deliverability for all NotifyHub customers.

Contact

Questions about WhatsApp messaging on NotifyHub? Contact [email protected].